Advantages of Working with a Small Agency

What are the benefits of working with a small design agency?

When it comes to choosing a design agency to bring your brand’s vision to life, you are probably going to begin by searching for an agency that has an experienced team of designers. Initially, you may be drawn to a large agency because they are well known and one may think this means they have the most experienced designers. While large agencies do have experienced designers, they are not the only ones!

Small agencies are home to some of the best designers in the business. Many small agencies attract experienced designers who are ready for a change from a large scale environment. Moving to a smaller agency offers designers the chance to contribute and be more involved in the entire design process. This benefits them as designers, and also benefits their clients.

ICEY founder and creative director, Allison Johnson, is a great example of this. Allison has worked in both large and small agencies. This allows her to bring the knowledge and experience of design on a large scale and incorporate it into a personalized experience. It is this combination of designer experience and offering the client a personalized experience that is one of the major advantages of working with a small design agency. Keep reading to learn how this advantage carries over into many other benefits of working with a small agency like ICEY.

Personal Attention

The main benefit of working with a small agency is the fact that you will get personalized treatment every step of the way. From your initial discovery call to receiving the final design, a small agency will guide you through the process. This includes explaining different design concepts and helping you decide what is best for your brand. In addition to sharing their knowledge and expertise, small agencies are also great at listening to the client’s ideas. While this type of personal attention is great for all businesses, it can be especially helpful for new business owners who have never worked with a design agency before.

Direct Contact

Part of a personalized experience includes being able to easily contact the team working on your project. This means when you reach out to speak with someone about your project, you can speak directly to the designer or project manager. This is a huge advantage—not only does it add to the personalized experience, it makes the overall experience easier and adds to the quality of work. to complete a project more quickly and efficiently than at a larger agency - without losing any quality!

Quality Work

Small agencies excel at collaboration. This is reflected in their commitment to communication and personal attention with clients, as well as how they work with their teammates. At ICEY, designers, the project manager, and the founder/creative director, all work together on every project. Most small agencies have a similar collaborative environment. This type of collaborative community benefits the client because each individual project is seen and worked on by the entire team. The result is a high quality design. This type of collaboration also allows for quick turnaround - another benefit to consider.

Quick Turnaround

Small agencies pride themselves on not only their quality of work, but their ability to produce quality work with a quick turnaround. The reason small agencies are able to deliver a design quickly goes back to the collaborative environment. By working together, at the same time, the design process is both faster and more efficient. Another reason is that small agencies often choose to work with only a few clients at one time. Small agencies know that time is money for any business, and that the faster you can have a design that sells, the better. A quick turnaround is a unique benefit that small agencies are able to not only offer, but are able to offer without sacrificing quality.

If you have never worked with a small design agency, we think it is a personalized experience that every company - big or small - can benefit from. Are you ready to work with a small agency? Say Hello and let’s get started!